Audrey Rice here . . .

Offering 10+ years experience as a UI/UX Designer and Strategist for Telecommunications, Pharmaceutical, Insurance and the Military.

About Me

Work experience

May 2016Present
Banc3, Inc. (Onsite Contracter with Security Clearance at Picatinny Arsenal)
Senior UI/UX Designer
  • Collaborate cross-functionally in the design and development of a multi-platform software system that provides situational awareness and collaborative tools to support decision-making, planning, and execution management to all echelons of Army personnel
  • Engaged in system-engineering, producing user stories, use cases, and the design of wireframes and high-fidelity mock-ups for a web and mobile software application.
March 2016April 2014
Party City
Senior UI/UI Designer and Strategist
  • Conducted strategic user-research by independently writing, launching, and analyzing remote user tests to deliver a more engaging and seamless customer experience
  • Identified research opportunities, defined goals, and delivered actionable recommendations to executive-level management
  • Raised awareness of who our site visitors were by creating personas and monitoring and reporting on customer satisfaction and performance issues, based on Foresee analytics that helped shape changes for an improved experience
  • Led user experience design for all desktop and mobile interfaces for a $125MM+ business carrying over 40K SKUs
February 2014August 2013
The Louis Berger Group
UI/UX Designer
  • Directed user interface redesign of a program used by FEMA to deploy housing inspectors to federally declared disaster areas. Increased traffic by 55%, resulting in a savings of $28K in a 2-month period (www.vanguardem.com)
  • Oversaw development of Intranet site using SharePoint 2010. Achieved savings of $85K by keeping project in-house
  • Produced mock-ups for an internal portal used by the New Jersey Department of Environmental Protection to track assessments for the Hurricane Sandy redevelopment relief effort (federal grant)
  • Created low-/high-fidelity wireframes, mock-ups, and prototypes for QlikView time tracking and billing system dashboards
January 2013June 2013
Millennium Communications Group
eLearning/Interactive Designer
  • Developed eLearning modules, and interactive games viewed on Web browsers and iPad for healthcare ad agency
November 2011September 2012
MetLife
UI/UX Designer
  • Improved user interface and user experience for the company’s self-service portal, eSERVICE, serving 1.3M customers
  • Designed email campaigns sent to 1M customers, with projected annual profit of $215K
  • Created assets for company’s military benefits Web portal, TRICARE, servicing 2M members and their beneficiaries
  • Streamlined the online process for scheduling an at-home paramedic visit, thereby eliminating abandoned Web sessions
  • Provided creative direction to third-party vision vendor VSP by creating mock-ups and leading UAT

Education

PresentMay 2001
University of Phoenix Online
Continuing to learn and grow by taking Lynda.com online courses. Courses completed include UX Design Techniques: Creating Personas, Analyzing User Data, and Responsive Design Fundamentals, to name a few.
September 1983May 1980
Spectrum Institute for the Advertising Arts
Majored in Illustration at this three-year technical school.

Software Skills

Photoshop
Dreamweaver
Illustrator
InDesign

Technical Skills

UI/UX Designing
User Strategy & Research
Html
Css
Wordpress
Javascript
Bootstrap

Expertise

User Strategy
Conduct user-research by independently writing, launching, and analyzing remote user tests to deliver a more engaging, robust and seamless customer experience that leads to higher retention rates.

Identify research opportunities, defined goals, and deliver actionable recommendations to executive-level management.

Monitor and report on customer satisfaction and performance issues based on analytics that leads to improved user experience.
UI/UX Design
Produce user stories, use cases, wireframes, mock-ups, and prototypes for multi-platform applications.

Design, develop, and maintain user interface designs for software systems, self-service portals, B2C and Intranet sites.

Act as Scrum Master for cross-functional teams.

Manage third-party vendors.

Produce style guides.

Performed UAT testing to ensure implementation was consistent with design specifications.
Web Design and Animation
Transform conceptual ideas and print material into online design solutions for Inter/Intranet sites.

Create animated and static promotional banner ads, and email campaigns for B2C sites.

Translate printed sales material into digital interactive sales aids.

Assist in the migration of Web pages from HTML, CSS, and JSP to Adobe Flex.

Review pre-market cellphones, and produced user instruction guide.

Comps

  • Party City Mobile
  • Louis Berger Group - Intranet
  • Louis Berger
    Louis Berger Group - Teamsite
  • Medco Medicare
    Medco Medicare
  • Sanofi-Aventis Intranet
    Sanofi Aventis Intranet
  • Sanofi-Aventis Internet
    Sanofi Aventis Internet

Wireframes

Vanguard Low-Fidelity Wireframe
Low-Fidelity
Vanguard website.
Nexus High-Fidelity Wireframe
High-Fidelity Wireframe
Landing page for Louis Berger's Intranet Site.
MetLife Annuity Wireframe
High-Fidelity Wireframe
MetLife Annuities Self-Service Portal

Animation

MainStay ICAP Select Equity Fund
Madison Capital Annual Event
Retirement Plan Services

Testimonials

  • Harshil Patel

    eCommerce IT Manager
    Party City
    Audrey is an extremely talented individual, she not only strives for perfection, she digs in and is relentless when it comes to hitting a deadline. She has gone above and beyond at Party City redesigning much of the site as it lives today and her attention to detail is unlike any I have yet to see -- she will be dearly missed!
  • Edwin Torres

    Sr. Talent Acquisition Manager
    Party City
    When I was first given the requisition for a UI/UX Designer with strong retail experience and the ability to evolve into a full blown Head of Usability - I immediately thought of Audrey. That suspicion was later backed up by a 6 person interview panel that included 2 Chief Officers, a software tech team and a full 5 hour Personality and Skills Ability Evaluation run by a Board Certified PhD. As a staffing professional, there is nothing I love more than staking my reputation on someone who shows up and backs up everything I said about them.
  • Tim Blacksmith

    Director of Operations
    Party City
    I worked with Audrey on a number of occasions. She was a consummate professional who always met or came in under deadlines. I would regularly reach out to her to discuss to obtain her opinions on what next steps would be beneficial to improving the Customer experience with our site. Audrey was always willing and able to lend invaluable opinions as well as support for projects that had real impact with Party City. Her ability to manage various projects at once while creating impressive and often better-than-asked-for experiences showed her wealth of knowledge not just in the programs she was using but in her understanding of the challenges Customers experience on the web these days and how to best work towards a resolution. I will miss her presence on our meetings as she was always a voice of reason and positivity.
  • Jamie Galiastro

    Systems & Requirements Engineer
    Picatinny Arsenal
    Audrey is a very competent, hard worker who can be trusted with almost any task, even those outside her "wheel house." She has good analytical comprehension and a great set of creative skills
  • Adam Lerner

    Information Architect
    MetLife
    I am pleased to have had the good fortune of working closely with Audrey for a year at MetLife. It was a joy collaborating with her on a variety of projects ranging from transactional, self-service systems to public-facing customer portals.

    Though her responsibility on our team was visual design, I found Audrey to show a rare level of concern for the usability of her designs, not just their aesthetic appeal. She is a passionate advocate for ease-of-use and stylistic consistency -- the latter of which she propagated amongst our team as well as with vendors by means of constructing precise style-guides informed by her tenacious devotion to detail.

    Audrey brings a great attitude, a great eye for composition, and tremendous energy to her projects. I hope to have the chance to work with her again.
  • Lisa Vicini

    Manager Global eBusiness
    MetLife
    I've had the privilege of working with Audrey at MetLife during a critical multi-phased product launch where she served as Sr. Web Designer. Working against tight deadlines, she always met her commitments and kept a positive attitude. At the same time, she proved to be very valuable to the team as a defender of the user experience. Her meticulous attention to detail and ability to crystallize many design points into one coherent set of guidelines was crucial to a timely and successful launch of the project. I would very much welcome a chance to work with Audrey again. She was an asset to MetLife and will no doubt be an asset to the next company she joins.
  • Janet Creech

    Information Architect
    MetLife
    It has been an absolute pleasure working with Audrey on our mobile app project. She not only captured what we are looking for from a business stand point but from the customer stand point also. She took the time to understand the scope of the work needed, the time line, and provided many great suggestions. I love working with someone that knows what they are doing and delivers a great product on time. She WOW'd me.
  • Josepf Haslam

    Senior Director of Social Media
    The Louis Berger Group
    Audrey is a pleasure to work with. She is both very creative and very detailed. Audrey was supporting an Enterprise Social project that I was involved with at Berger. She very quickly and willingly jumped into setting up a skunkworks with me and I found her contributions invaluable. She would always be a high pick on any team I would put together.
  • Steve Chalfant

    Sr Manager, Information Solutions; Sales & Commercial Effectiveness
    Sanofi Aventis
    Audrey was part of our team that functioned as an internal agency developing marketing materials for the different brand teams. Audrey's role was to partner closely with the marketers to translate their paper-based sales aids to dynamic electronic materials for presentation on a tablet PC. The team was effectively a low-cost alternative to using traditional marketing agencies since it was run internally using contractors such as Audrey. Audrey impressed the marketers with her graphical skills and ability to quickly translate the materials while using the electronic medium to maximize the marketing messages' impact.

Contact

Rockaway
New Jersey
07866
H (973) 625 8166
C (973) 590 1194
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